Attorneys Websites | Things to Consider | Encino & Woodland Hills

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Attorneys Websites | Things to Consider | Encino & Woodland Hills | Santa Clarita

Are you found?
What's your impression?
Who wrote your content?
Can you track it?
Is it worth it?

Are you found?
How many times has a fellow attorney or friend said "I gave someone your contact info about an issue suited for you" and subsequently you never heard from the potential client?

This happens because potential clients like to do their homework - and online research is a powerful way for someone to learn about you. So, what happens when someone types your name into the internet search engines (Google, Yahoo, etc)? What does a potential client see? Hopefully something that is positive, professional, and compels him or her to contact you.

What if the potential client continues to research their options - perhaps he or she has a few names to research. What makes you stand out among the competition?

The good news is that you can control much of your online presence. There are a variety of legal directories where you can be listed, and you'll be found easily by people searching for you by name. Of course, a web page takes it one step further.

Considering potential clients will research you by name, they will also do searches specific to their issue. Wouldn't you continue to search for an answer if results were at your fingertips? What he or she finds will be a big factor in their choice of an attorney.

What's your impression?'width' is a duplicate attribute name. Line 1, position 37.
I should clarify…what first impression do you give to your clients? I’ll suggest that the answer depends on much more than you think. Many attorneys believe that the first impression they portray is during the initial phone contact that they and the potential client make. But there really are multiple points of contact where important “first” impressions can be made.

These include:
• The person who answers your phone
• Your personal interaction with clients
• Your print advertising
• Your office location & décor
• And of course--- your website and your overall internet presence.

Controlling these impression upon your potential and current clients is of utmost importance- more than just client service, it includes client conversion. Bringing on first time client, repeat business, and referrals. Positive impressions pave the way. Website Design Matters.

"Remember that your website is your most visible first impression. It also has a chance to being your best second and third impressions, if it is compelling enough to draw visitors back."

THE LAWYER'S GUIDE TO MARKETING ON THE INTERNET" - by the ABA

Who wrote your content?'width' is a duplicate attribute name. Line 1, position 37.
Content must be written for your audience, in this case your clients- not the courts, opposing counsel, or some legal entity. It must inform the client in common english, and compel them to contact you if their situation warrants. Importantly, the content must have a blend of readable information that is also keyword rich. These keywords will help you be found in the search engines. Writing for these two audiences is not something easy to do on your own. Web content written by attorneys tends to over-think the issues , and uses legal terms instead of common search terms (and all-to-often it provides information, but does not compel a client to contact the law firm).

Can you track it?'width' is a duplicate attribute name. Line 1, position 37.
To quote Peter Drucker, "If you can't measure it, you can't manage it".

Technology provides the means to track website performance in real time. The number of visitors, referring domains, keywords used, which specific pages were viewed, and the number of emails and phone calls received from the site are recorded. In fact, authorized users can log-in to the reporting system whenever they desire and see the results. Part of my job is to check this stats and relay information to the attorneys and law firms.

Is it worth it?'width' is a duplicate attribute name. Line 1, position 37.
If done right, a website is an excellent tool for attorneys and law firms to showcase their strengths, get new business, communicate with potential and current clients. What is a single case or a single client worth? Hard to say. But with a good internet marketing program, you can track how people are finding you, what they are interested in, how often they contact you. It falls along the "if you build it, they will come" mentality. In the big picture, in addition to the steady stream of business, you get the power to pick and choose from the best cases. Work less, earn more.

Serving solo practioners as well as multi-attorney law firms in Encino, Tarzana, Woodland Hills, Canoga Park, Chatsworth, Porter Ranch, Granada Hills, Northidge, Mission Hills, Santa Clarita, and Valencia.