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   "Remember that your website is your most visible first impression. It also has a chance to being your best second and third impressions, if it is compelling enough to draw visitors back."

 

   THE LAWYER'S GUIDE TO MARKETING ON THE INTERNET" - by the ABA

 

Can you track it?

 

To quote Peter Drucker, "If you can't measure it, you can't manage it".

 

Technology provides the means to track website performance in real time. The number of visitors, referring domains, keywords used, which specific pages were viewed, and the number of emails recieved. In fact, authorized users can  log-in to the reporting system whenever they desire and see the results. Part of my job is to check this stats and relay information to the attorneys and law firms.

 

 

Are you found?     What’s your impression?     Who wrote your content?     Can you track it?   Is it worth it?