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Who wrote your content?

 

Content must be written for your audience, in this case your clients- not the courts, opposing counsel, or some legal entity. It must inform the client in common english, and compel them to contact you if their situation warrants. Importantly, the content must have a blend of readable information that is also keyword rich. These keywords will help you be found in the search engines.  Writing for these two audiences is not something easy to do on your own. Web content written by attorneys tends to over-think the issues , and uses legal terms instead of common search terms (and all-to-often it provides information, but does not compel a client to contact the law firm).

 

 

 

"A lawyer who represents himself has a fool for a client.”  

an old adage

 

“I'm not a very good writer, but I'm an excellent rewriter.”

James Michener

 

“Proofread carefully to see if you any words out.”

 Author Unknown

 

Are you found?     What’s your impression?     Who wrote your content?     Can you track it?   Is it worth it?