People explore options onlineEver been told that you name was given to a potential client, but you never heard from that alleged potential client? What happens when you "Google" your name? This is the most powerful type of search and your onlines prescence (includng your website) needs to work for you.
Google, Yahoo, and Bing search engines are used by people looking to hire a lawyer, but without a referral from a colleague, family, or friend. Typically, a person types in a three component phrase - using location, issue, and lawyer (or attorney). For example "car accident lawyer ventura, ca". A good website incldues SEO to allow your site to be found by relevant terms.
Some people may be searching for legal information, but are not ready to hire a lawyer. If your website presents useful information and is geographicaly relevant to a visitor, there is a good chance you can convert that visitor into a client. This involves creating useful content that is SEO friendly and marketing appropiate, containing the right information with calls to action.